The proposed study will conduct two randomized between-subject experiments among 6,000 adolescents (per each experiment) recruited nationwide to test the effects of audio-visual features of e-cigarette influencer marketing on perceptions of influencer credibility, e-cigarette harm perceptions, appeal, and susceptibility to e-cigarette use. This protocol represent the first experiment.
Age range
14 Years – 17 Years
Sex
ALL
See this in plain English?
AI-rewrites the medical criteria so a patient or caregiver can understand them. Always confirm with the trial site.
Bring these to your next appointment. They're a starting point for a shared conversation — not a sign you qualify or a recommendation to enrol.
Generated to help you prepare — always confirm anything about your own eligibility and care with the study team and your doctor.
The trial coordinator is the person who runs the study day to day. These cover the practical side — logistics, costs, and what taking part would actually mean for your life. The study team confirms whether you meet the criteria; these are questions to ask, not a sign you qualify.
A starting point for the conversation — always confirm anything about your own eligibility, costs, and care with the study team and your doctor.
Harm Perceptions of e-cigarettes
Timeframe: Assessed 10 times immediately after each of the 10 videos during the 15-minute-long survey-based experiment
Perceived appeal of e-cigarettes
Timeframe: Assessed 10 times immediately after each of the 10 videos during the 15-minute-long survey-based experiment
Susceptibility to e-cigarette use
Timeframe: Assessed 10 times immediately after each of the 10 videos during the 15-minute-long survey-based experiment
Perceived influencer credibility
Timeframe: Assessed 10 times immediately after each of the 10 videos during the 15-minute-long survey-based experiment