This study evaluates the impact of culturally tailored menu labeling interventions on psychosocial factors and ordering behavior among customers in two independently owned Hispanic restaurants in East-Central Texas. Participants will be exposed to one of three sequential menu conditions at each restaurant: (1) a standard menu without nutrition information, (2) a paper menu with bilingual nutrition labels, or (3) a digital menu app enhanced with Augmented Reality (AR) and Artificial Intelligence (AI) providing interactive nutrition guidance. The study will assess whether menu formats influence nutrition literacy, decision-making confidence, self-efficacy, attitudes, behavioral intentions, and actual ordering behavior. Data will be collected through surveys, purchase receipts, and app interaction logs.
Age range
18 Years
Sex
ALL
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Attitudes Toward Healthy Menu Choices
Timeframe: Immediately after the intervention (menu exposure)
Intention to Make Healthier Food Choices
Timeframe: Immediately after the intervention (menu exposure)
Perceived Behavioral Control Over Healthy Menu Choices
Timeframe: Immediately after the intervention (menu exposure)
Self-Efficacy for Using Nutrition Information When Ordering
Timeframe: Immediately after the intervention (menu exposure)
Awareness of Nutrition Information on the Menu
Timeframe: Immediately after the intervention (menu exposure)
Use of Nutrition Information to Inform Menu Selection
Timeframe: Immediately after the intervention (menu exposure)