CompletedNot Applicable

Perceptions of and Reactions to Sustainability Menu Label Designs

United States14,720 participantsStarted 2025-10-09

Plain-language summary

The primary objective of this study is to explore perceptions and understanding of different menu label designs related to sustainability and environmental harm. Participants will be randomized to view a fast-food menu featuring one of seven labeling conditions and then will answer questions about the participant's reactions to and interpretations of the label, perceived label effectiveness, intention to purchase a menu item with the label, as well as perceptions of two fast-food menu items.

Who can participate

Age range18 Years

SexALL

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Inclusion Criteria: * 18 years of age or older * Member of the CloudResearch panel * Residing in the United States Exclusion Criteria: * \- \<18 years of age * Not residing in the United States * Completed the survey implausibly quickly based on the distribution of the time to complete the survey among all participants * Failed the built-in Qualtrics survey fraud detection measures * Failed the attention check question included in the survey

What they're measuring

Intention to purchase

Timeframe: Immediately after viewing the menu excerpt and label image

Trial details

NCT IDNCT07214792

SponsorJohns Hopkins Bloomberg School of Public Health

Sponsor typeOTHER

Study typeINTERVENTIONAL

Primary completion2025-11-02

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