Depression is a highly common mental disorder that often begins in adolescence. Despite its high burden and negative consequences, few young people seek professional help due to, e.g., low mental health literacy and fear of stigma. Since adolescents frequently seek health information online and use social media daily, the project "ich bin alles" (English: "I am everything"; www.ich-bin-alles.de) was launched to provide easily accessible, age-appropriate, and evidence-based information about depression and mental health via digital platforms including a website and social media channels (e.g., Instagram). This study aims to evaluate the effectiveness of the "ich bin alles"- Instagram channel in improving depression literacy, reducing stigma, and encouraging help-seeking behavior, as well as assessing user acceptance and content reception.
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AI-rewrites the medical criteria so a patient or caregiver can understand them. Always confirm with the trial site.
Depression Literacy
Timeframe: Pre-test (week 0), post-test (week 4), follow-up (week 16)
Stigma
Timeframe: Pre-test (week 0), post-test (week 4), follow-up (week 16)
Intention to seek help
Timeframe: Pre-test (week 0), post-test (week 4), follow-up (week 16)
Mental Health
Timeframe: Pre-test (week 0), post-test (week 4), follow-up (week 16)
Visual Aesthetics
Timeframe: post-test (week 4)
Intentions to act
Timeframe: post-test (week 4)
Overall impression
Timeframe: post-test (week 4)