This randomized controlled trial investigates the impact of a social media-based educational program on women's knowledge, attitudes, and digital health literacy regarding breast, cervical, and colorectal cancer screenings. The intervention is based on the Socio-Ecological Model and aims to improve awareness and screening participation. Participants in the intervention group receive daily educational content for 8 weeks via social media platforms (WhatsApp/Instagram), while the control group receives two standard online education sessions via Microsoft Teams app. The study includes 132 women aged 30 to 70 in Türkiye who have not previously participated in cancer screenings. The primary outcomes include changes in cancer knowledge, attitudes, and digital health literacy levels measured by validated scales.
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Change in Cancer Screening Knowledge Score
Timeframe: Baseline and 4 weeks after the intervention
Change in Attitudes Toward Cancer Screening
Timeframe: Baseline and 4 weeks after the intervention
Change in Digital Health Literacy Level
Timeframe: Baseline and 4 weeks after the intervention