The primary objective of this study was to examine whether four nudging strategies influence beverage consumption behavior among Chinese university students. These interventions included sugar content information, health warning messages, hedonic labeling, and default option nudge. A between-subjects experimental design with a single factor was employed to assess the effects of these strategies on students' choices between sugar-sweetened and sugar-free beverages, thereby evaluating their effectiveness in promoting healthier beverage selections.
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The proportion (or likelihood) of selecting sugar-free beverages
Timeframe: day 1