Study of a Smartphone-Based Switch Program

Inclusion Criteria: * 21-65 years of age * Smoke ≥ 5 CPD on ≥ 5 days per week * Have smoked cigarettes for ≥ the last 6 months * Current use of ≥1 reduced risk smoke-free nicotine product which includes e-cigarettes/vaping, oral nicotine pouch (ONP; ex. Zyn, On, Velo), or heat-not-burn (ex. IQOS, Glo, Ploom, Pulze) * Planning to quit cigarette smoking by switching to a reduced risk smoke-free nicotine product * Self-report of ≥ 1 past failed cigarette smoking quit attempt * Resident of the United States * Able to read and comprehend English * Owns and uses a smartphone compatible with the study app (iPhone 6 and above with operating system iOS 15 and above, or, Android 7.0 and above with operating system Android 7.0 and above) * Has daily internet access on smartphone * Comfortable downloading and using smartphone apps * Willing to sign the Informed Consent Form Exclusion Criteria: * Pregnant or breast-feeding (self-report) * Use of other smoking cessation apps, coaching, classes, or quit programs at entry or within previous 30 days * Current use of nicotine replacement therapy (NRT), chewing tobacco or cigars * Smokes marijuana ≥ 4 days per week * Current enrollment in another clinical trial * Failure to provide contact or collateral information, and/or failure to verify email address * Participation in a previous study sponsored by Pivot Health Technologies Inc. (formerly Carrot Inc.)