EQQUAL-NM for the Promotion of Smoking Cessation in Sexual and Gender Minority Young Adults in New Mexico

Inclusion Criteria: * Self-identify being between 18 and 30 years of age * Self-identify as a sexual and/or gender minority (i.e., a sexual orientation other than straight and/or gender that doesn't match sex assigned at birth) * Currently reside in New Mexico, with a New Mexico mailing address, and anticipate remaining in New Mexico for the duration of the study (3 months) * Self-report smoking at least 1 cigarette per week in the 30 days prior to screening * Own an Android phone or iPhone * Have at least weekly internet access for the next three months * Willing and able to stream audio and video for this study * Current use of a personal email account * Current use of text messaging * Interested in participating in the study for themselves (versus \[vs\] someone else) * Self-report that they have not participated in one of Fred Hutch's/NMSU's prior smoking cessation studies * Understand and agree to the conditions of compensation * Currently not incarcerated * Participants must be willing to use the assigned intervention program, complete the study assessments, and agree to the online consent form in English Exclusion Criteria: * Current use of other tobacco cessation treatments at the time of screening, including pharmacotherapy or behavioral support (but initiating these treatments during the study is allowed) * Member of the same household as another research participant * Previous use of the National Cancer Institute (NCI) QuitGuide app * Google voice number as sole…