CompletedNot Applicable

Visual Attention to Text and Pictorial Food Labels: An Eye Tracking Experiment

United States63 participantsStarted 2023-08-02

Plain-language summary

The goal of this study is to examine attention elicited by icon, text-only, and control front-of-package food labels. The study also aims to explore whether English language proficiency moderates the impact of icon vs. text-only labels on attention.

Who can participate

Age range18 Years – 99 Years

SexALL

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AI-rewrites the medical criteria so a patient or caregiver can understand them. Always confirm with the trial site.

Inclusion Criteria: * Adult aged 18 or older * Self-identifies as Hispanic or Latino Exclusion Criteria: * Less than 18 years old * Does not identify as Hispanic or Latino * Has one of the following conditions: (Wears bifocals, glaucoma, permanently dilated pupils, eye implants \[artificial lenses, not contact lenses\], less than 2 eyes, or blindness)

What they're measuring

Amount of Time Spent Looking at the Front-of-package Sodium Label (i.e., Dwell Time)

Timeframe: During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes

Trial details

NCT IDNCT05958888

SponsorUniversity of North Carolina, Chapel Hill

Sponsor typeOTHER

Study typeINTERVENTIONAL

Primary completion2023-09-29

Results submitted2024-07-08

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