CompletedNot Applicable

Effects of Characters on Parents' Perceptions of Breakfast Cereals

United States1,017 participantsStarted 2022-12-13

Plain-language summary

Purpose: To test how the presence of characters on breakfast cereals affects parents' perceptions and purchase intentions for their children. Participants: \~1,000 parents of children ages 2-12 Procedures: After completing a screener and reviewing a consent form, participants will complete two unrelated experimental studies. Participants will then move on to this study, where they will be randomized into conditions and view three breakfast cereal box images, with or without characters. They will then be asked a series of questions about their children and their perceptions about the breakfast cereals

Who can participate

Age range18 Years

SexALL

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Inclusion Criteria: * Age 18 or older * Parent or guardian of at least one child between the ages of 2-12 Exclusion Criteria: * \<18 years old * is not the parent or guardian of a child between the ages of 2-12

What they're measuring

Purchase intentions

Timeframe: During ~15 minute online survey

Trial details

NCT IDNCT05639335

SponsorUniversity of North Carolina, Chapel Hill

Sponsor typeOTHER

Study typeINTERVENTIONAL

Primary completion2023-01-03

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