CompletedNot Applicable

Consumer Perceptions of Waterpipe Tobacco Packaging and Digital Marketing Claims

United States1,507 participantsStarted 2022-10-25

Plain-language summary

The purpose of the study is to evaluate the impact of marketing claims commonly found on waterpipe, also known as hookah, tobacco packages and in digital marketing on young adults' willingness to try hookah tobacco. Participants will complete two tasks, in random order. Participants will view six sample waterpipe tobacco packages, randomized at the package level to contain a prohibited or potentially-prohibited claim or not (Packaging Task). In the other task, they will view 10 digital marketing advertisements (i.e. Instagram posts or website pages) either with or without prohibited or potentially-prohibited claim, randomized at the advertisements level (Digital Marketing Task).

Who can participate

Age range18 Years – 29 Years

SexALL

See this in plain English?

AI-rewrites the medical criteria so a patient or caregiver can understand them. Always confirm with the trial site.

Inclusion Criteria: * United States (U.S.) Resident * Has used waterpipe tobacco within the past year (self-report) * Has not used waterpipe tobacco within the past year but it susceptible to use (self- report) Exclusion Criteria: * Younger than 18 or older than 29 * Non U.S. Resident * Has not used waterpipe tobacco within in the past year and is not susceptible to use (self-report)

What they're measuring

Willingness to Try Hookah Tobacco (Packaging Task )

Timeframe: minute 5

Willingness to Smoke Hookah Tobacco (Digital Marketing Task )

Timeframe: minute 5

Trial details

NCT IDNCT05439421

SponsorWake Forest University Health Sciences

Sponsor typeOTHER

Study typeINTERVENTIONAL

Primary completion2022-11-23

Results submitted2023-09-22

View on ClinicalTrials.gov More Waterpipe Tobacco Smoking trials