Essential Coaching for Every Mother in Tanzania

Inclusion Criteria: * have recently given birth within the hospital within 48 hours * have daily access to a mobile phone with text message capabilities * are over 18 years of age * speak and read English or Swahili. Exclusion Criteria: * newborns die or are expected to die prior to leaving the hospital * they have no access to mobile phone, either personal or shared * unwilling to receive text messages * decline to participate * are experiencing major postnatal complications expected to impact learning or ability to consent while in the hospital (e.g., postpartum hemorrhage, seizures) * participated in Phase I of this project.