The J(amaican and) U(nited) S(tates) Media? Programme is a culturally-tailored food-focused media literacy preventive intervention designed to promote healthier eating habits among remotely acculturating early adolescents and their mothers in Jamaica (i.e., they have internalized American culture) and are exposed to U.S. food advertising. The JUS Media? Programme consists of a 2-session face:face weekend workshop for adolescent-mother pairs supplemented by 8 weeks of SMS/text messages to reinforce workshop themes. Adolescents and their mothers learn critical thinking skills to combat the unhealthy food messages they encounter in food advertising, particularly advertising on U.S. cable TV. The efficacy of the JUS Media? Programme was evaluated with a small experimental study utilizing a randomized controlled trial design among adolescents and mothers in Jamaica.
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Changes in Dietary Intake Using a 24-Hour Recall Method
Timeframe: 4 measurement points: baseline, 4 weeks, 6 weeks, 17-20 weeks (study ended at this final timepoint).
CHANGE IN STAGE OF CHANGE TOWARDS HEALTHY EATING
Timeframe: 4 measurement points: baseline, 4 weeks, 6 weeks, 17-20 weeks (study ended at this final timepoint).