This is a 2-arm randomized controlled trial to test the effects of hookah tobacco public education messages among young adults who are susceptible non-users of hookah tobacco and those who are current hookah tobacco users. The primary outcomes are hookah tobacco use behavior (initiation among baseline susceptible non-users, frequency of use and cessation among baseline current users) at 6-month follow-up. Secondary outcomes are curiosity to use hookah tobacco (susceptible non-users) and motivation to quit using hookah tobacco (current hookah users) measured at 6-month follow-up. These outcomes will also be measured at 2- and 4-month follow-up time points.
Age range
18 Years – 30 Years
Sex
ALL
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Hookah Tobacco Initiation
Timeframe: 6 months
Hookah Tobacco Use Frequency
Timeframe: 6 months
Hookah Tobacco Cessation
Timeframe: 6 months