The goal of this study is to evaluate the effectiveness of financial incentives delivered in real-time at point of purchase, on low-income consumers' purchase of fruits and vegetables, fruits and vegetables consumption, diet quality, and weight/BMI. The study will test real-time incentives compared to a no-incentive control condition.
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Self-reported fruits and vegetables (FV) purchase data
Timeframe: up to 8 months
Intake of fruits and vegetables (FV) per day
Timeframe: Baseline, 6 months, 8 months