High volume drinking by young adults has proven resistant to long term change, so new approaches are needed. Given strong associations between alcohol-related attitudes and drinking behavior, the investigators adapt a theory-based attitude change strategy for use in alcohol prevention. This research tests the impact of a brief counter attitudinal advocacy activity on subsequent drinking and negative consequences.
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Change in Alcohol Consumption from Baseline to 1-Month
Timeframe: 1 month after baseline
Change in Alcohol-related consequences from Baseline to 1- and 3-Months
Timeframe: 1 month and 3 months after baseline