CompletedNot Applicable

A Pragmatic Trial of Two Strategies for Implementing an Effective eHealth HIV Prevention Program (Keep It Up! 3.0)

United States2,125 participantsStarted 2019-10-09

Plain-language summary

This study evaluates and compares two implementation strategies of an online HIV prevention intervention: Strategy 1 in which community-based organizations apply, and are selected, for funding to deliver Keep It Up! through current HIV testing programs; and Strategy 2 which is a "direct-to-consumer" model where centralized staff at Northwestern University recruit participants nationally through online advertising campaigns and manage engagement.

Who can participate

Age range18 Years – 34 Years

SexMALE

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Inclusion Criteria: * recently received an HIV negative test result OR self-report negative or unknown HIV status * speaks/reads English * has an active email address Exclusion Criteria: * has not been on PrEP and adherent for 6 months prior

What they're measuring

Public Health Impact (reach X effectiveness)

Timeframe: 12 Weeks

Trial details

NCT IDNCT03896776

SponsorNorthwestern University

Sponsor typeOTHER

Study typeINTERVENTIONAL

Primary completion2023-03-31

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