This project aims to combat excessive perceived norms that contribute to high volume drinking by young adults, which adversely affects health and academic achievement. Campus-specific survey data will be used to craft accurate, pro-moderation campus norms, and deliver them to first-year students via daily text messages during the first semester of college. It is predicted that those receiving regular exposure to pro-moderation drinking norms will reduce their alcohol consumption and consequences, relative to students who receive non-alcohol-related control texts. This preliminary evaluation uses a novel method of delivering drinking norms and will lay the groundwork for future efforts to scale up this novel alcohol misuse prevention approach.
See this in plain English?
AI-rewrites the medical criteria so a patient or caregiver can understand them. Always confirm with the trial site.
Drinks Per Week as Assessed by the Daily Drinking Questionnaire
Timeframe: Assessed over prior 30 days at 3 month follow-up
Alcohol-related Consequences as Assessed by the Brief Young Adult Alcohol Consequences Questionnaire
Timeframe: Assessed over prior 30 days at 3 month follow-up