CompletedNot Applicable

Reactions to Warnings on Hookah Ads

United States2,588 participantsStarted 2018-10-05

Plain-language summary

The purpose of this study is to help us better understand what kinds of waterpipe tobacco advertisements appeal to young adults as well as to help evaluate and create health warnings that can be placed on waterpipe tobacco advertisements to inform young adults of the risks associated with smoking hookah tobacco.

Who can participate

Age range18 Years – 34 Years

SexALL

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AI-rewrites the medical criteria so a patient or caregiver can understand them. Always confirm with the trial site.

Inclusion Criteria: * Young adults who are susceptible to or who are current tobacco smokers (which is defined as at least once in the past month, and using hookah tobacco on at least a monthly basis). * Must have Internet access for Phase 1 and Phase 2 and have a Turkprime account. * English speaker Exclusion Criteria: * Anyone who is not susceptible to waterpipe tobacco smoking or is not a current waterpipe tobacco smoker * Anyone who does not have Internet access or a Turkprime account

What they're measuring

Emotional Reactions to Ads

Timeframe: up to 45 minutes

Attitudes Toward Waterpipe Tobacco Smoking (WTS) as Measured by Questionnaire

Timeframe: up to 45 minutes

Reactance to Ads

Timeframe: up to 45 minutes

Perceived Effectiveness of Health Warnings

Timeframe: up to 45 minutes

Ad Effect on Desire to Smoke

Timeframe: up to 45 minutes

Ad Effect on Event Participation

Timeframe: up to 45 minutes

Ad Effect on Product Purchase

Timeframe: up to 45 minutes

Trial details

NCT IDNCT03723616

SponsorDuke University

Sponsor typeOTHER

Study typeINTERVENTIONAL

Primary completion2021-03-26

Results submitted2022-03-24

View on ClinicalTrials.gov More Reactions to Warnings trials