UnknownNot Applicable

Evaluation of a Mass Media Family Planning Campaign on the Uptake of Contraceptive Methods in Burkina Faso

Burkina Faso7,515 participantsStarted 2016-04

Plain-language summary

In this experiment, the investigators will study the effect of a mass media family planning campaign on contraception related behavior. The study takes place in Burkina Faso, a country with an average of six children born to each woman, and a modern contraceptive prevalence rate (mCPR) estimated at 15% in 2010 at the national level, as per the Demographic Health Survey (DHS) 2010 report on Burkina Faso. The aim of this study is to provide robust evidence on the efficiency and cost-effectiveness of an intense three-year mass media campaign focused on family planning. The campaign will diffuse messages about the financial and health benefits of family planning, and information on the different types, sources, advantages, and disadvantages of different contraceptive methods. The study will target women at the age of reproduction in rural areas of Burkina Faso to measure the effect of the intervention on total and modern contraceptive prevalence rates, perceptions of family planning, contraception-related behavior, and general gender norms. Burkina Faso is an ideal place to evaluate the impact of a radio campaign because a high percentage of the rural population listens to local radio which is in the local language. Radio station areas are distinct because they target very local languages and their reach is limited by government decree, which allows for the implementation of a randomized control trial.

Who can participate

Age range15 Years – 49 Years

SexFEMALE

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Inclusion Criteria: Inclusion in our study of radio station clusters on which treatment will be randomized is based on the following criteria: * The cluster has at least one local radio station with adequate Frequency Modulation (FM) rays to cover the zone * Different radio stations' coverage areas do not overlap with each other The criteria for village selection is the following: * Villages must have less than 1,500 inhabitants as per the 2006 Burkina Faso census, except in a couple of radio station clusters where villages sampled had up to 4,200 inhabitants due to the low number of small villages in them. * The radio stations through which the campaign will be diffused, being in semi-urban or urban locations, we only include villages that are more than 5 km away from these stations * We only consider villages with limited access to electricity * We only consider villages less than 10 km away from a clinic as per available estimates (Geographic Institute of Burkina Faso and village chiefs) Individual level criteria: * We only survey women at the age of reproduction, i.e. between 15 and 49 years of age as measured by the listing Exclusion criteria: * No particular exclusion criteria when the inclusion criteria listed above are met.

What they're measuring

Change in Total Contraception Prevalence Rate

Timeframe: Baseline and 3 years

Change in Modern Contraception Prevalence Rate

Timeframe: Baseline and 3 years

Trial details

NCT IDNCT02714686

SponsorAbdul Latif Jameel Poverty Action Lab

Sponsor typeOTHER

Study typeINTERVENTIONAL

Primary completion2019-05