Addressing Tobacco Use Disparities Through an Innovative Mobile Phone Intervention

Inclusion Criteria: * Over 18 years of age * Have used smokeless tobacco for the last year, currently (past 30 days) uses smokeless tobacco daily, and use of at least one or more tins/cans per week * Have an address in a rural census tract defined by a RUCA code of 4-10. * Interested in participating in a cessation program * Have access to a cell phone with unlimited texting ability and have knowledge of text messaging Exclusion Criteria: * Non-English speaking * Have smoked cigarettes or used any other tobacco product in the past 30 days (i.e., dual user) * Currently participating in a smokeless tobacco cessation study * Family member participating in a smokeless tobacco cessation study