The investigators will work with one of Vitality's partner corporations to test whether curiosity can motivate employees to follow through on their virtuous intentions and complete their annual health risk assessment (VHR). Employees will receive email messages that contain either a curiosity-inducing question or a standard encouragement message. The investigators predict that presenting people with curiosity-arousing questions will make them more likely to complete a health risk assessment, as compared to standard messages.
Age range
18 Years
Sex
ALL
See this in plain English?
AI-rewrites the medical criteria so a patient or caregiver can understand them. Always confirm with the trial site.
Bring these to your next appointment. They're a starting point for a shared conversation — not a sign you qualify or a recommendation to enrol.
Generated to help you prepare — always confirm anything about your own eligibility and care with the study team and your doctor.
The trial coordinator is the person who runs the study day to day. These cover the practical side — logistics, costs, and what taking part would actually mean for your life. The study team confirms whether you meet the criteria; these are questions to ask, not a sign you qualify.
A starting point for the conversation — always confirm anything about your own eligibility, costs, and care with the study team and your doctor.
Completion of VHR
Timeframe: Measured one month after first message (July 12, 2013)