Not Yet RecruitingNot Applicable

Front-of-package Warning Labels for Sugar Content in Sugar-sweetened Beverages

2,800 participantsStarted 2026-05-01

Plain-language summary

The goal of this online randomized trial is to examine the effectiveness of Front-of-package (FOP) warning labels for added sugar content on the intent-to-purchases of SSBs in an affluent Asian setting. We hypothesize the FOP warning labels are significantly associated with a reduction of consumers' purchase intention of sugar-sweetened beverages (SSBs).

Who can participate

Age range18 Years

SexALL

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AI-rewrites the medical criteria so a patient or caregiver can understand them. Always confirm with the trial site.

Inclusion Criteria: \- Hong Kong residents aged 18 years or older and be able to understand either English or Chinese Exclusion Criteria: \- failing an attention check, defined as an incorrect response to a multiple-choice question asking "What month is it currently?", and implausibly short completion times, defined as completing the survey in less than 133 seconds, which corresponds to half of the median completion time observed in pilot data

What they're measuring

Proportion of the participant selects a sugar-sweetened beverage in the beverage choice task

Timeframe: Enrollment

Trial details

NCT IDNCT07570576

SponsorChinese University of Hong Kong

Sponsor typeOTHER

Study typeINTERVENTIONAL

Primary completion2027-04-30

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