The goal of this pilot intervention is to learn if the Ta'am Mustadam program helps young adults make more sustainable food choices. It will also explore how the program affects their food choices, knowledge, intentions, practices, and self-reported behaviors towards sustainable food choices, as well as energy and nutrient intake. The main questions it aims to answer are: * Does the Ta'am Mustadam program increase intake of fruits, vegetables, and plant-based foods? * Does it reduce red and processed meat consumption? * Does it change participants' food choice? The minor questions it aims to answer are: * Does it improve participants' knowledge, intentions, practices toward sustainable eating? * Does it change participant's energy and nutrient intake? Participants will: * Take part in a 6-week program, followed by a 4-week follow-up * Receive engaging educational messages \&awareness videos about sustainability * Watch interactive video recipes * Participate in hands-on activities * Receive daily reminders * Complete questionnaires before, right after, and one month after the program Researchers will use the RE-AIM framework to assess how well the program works and whether it can be applied in real-life settings.
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Adoption of sustainable food choices measured by dietary intake
Timeframe: At pre-intervention (1-week before the start of intervention period), post-intervention (at the end of the 6-week intervention period), and follow-up (4-week after intervention end)
The extent of changes in food choice motives
Timeframe: At pre-intervention (1-week before the start of intervention period), post-intervention (at the end of the 6-week intervention period), and follow-up (4-week after intervention end)