This study will be an online survey experiment conducted with adults who smoke cigarettes (ages 21+) to examine their reactions to modified risk advertising claims authorized by the Food \& Drug Administration (FDA) for two smokeless tobacco brands (General Snus and Copenhagen), which describe the lower risks of these products compared to cigarette smoking. The study will compare effects of ads with different two different claim types (i.e. claims about reduced lung cancer risk and claims about reduced risks for multiple disease) versus ads with no reduced-risk claims, and examine effects on message and product perceptions, and interest in using the smokeless tobacco products. This study will also examine how smokers' reactions/interest may vary based on the product brand, and asses prior awareness/exposure to the authorized claims.
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AI-rewrites the medical criteria so a patient or caregiver can understand them. Always confirm with the trial site.
General Relative Harm Perception
Timeframe: Assessed in survey measures completed immediately after viewing the study stimuli
Perceptions of Perceived Relative Risks of Diseases
Timeframe: Assessed in survey measures completed immediately after viewing the study stimuli
Absolute Harm Perception
Timeframe: Assessed in survey measures completed immediately after viewing the study stimuli
Product Use Intentions
Timeframe: Assessed in survey measures completed immediately after viewing the study stimuli