This project aims to test the scalability and cost-effectiveness of edutainment-soap operas designed to challenge harmful social norms and promote resilience-as a strategy to improve mental health and reduce intimate partner violence (IPV) in rural Bangladesh. Investigators will run a clustered randomized control trial in which villages will be randomized to one of three versions of the same soap opera: (i) Norms: Challenges harmful norms that condone IPV, targeting the belief that violence is an acceptable way to assert control or maintain reputation, (ii) Norms + Skills: builds on the norms campaign by adding CBT-based skills for stress management and non-violent conflict resolution, (iii) Placebo: No violence content. Investigators will evaluate the impact on attitudes towards IPV and IPV incidence.
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Demographic and Health Survey (DHS) to assess Acceptability of IPV
Timeframe: 1 month post intervention
Hypothetical vignettes to assess Acceptability of IPV
Timeframe: 1 month post intervention
Hypothetical vignettes to assess Perceptions about others' acceptability of IPV.
Timeframe: 1 month post intervention
Use of coping strategies to assess Men's resilience and mental health.
Timeframe: 1 month post intervention
Patient Health Questionnaire-9 (PHQ-9) to assess Men's resilience and mental health.
Timeframe: 1 month post intervention
Stressors and experiences to assess Men's resilience and mental health.
Timeframe: 1 month post intervention
Biometric stress indicators to assess Men's resilience and mental health.
Timeframe: 1 month post intervention
Adapted version of the DHS to assess Prevalence and frequency of IPV.
Timeframe: 1 month post intervention
Number of participants with IPV-related injuries to assess Prevalence and frequency of IPV.
Timeframe: 1 month post intervention
Health assessments to assess Prevalence and frequency of IPV.
Timeframe: 1 month post intervention
Incidence of IPV to assess Prevalence and frequency of IPV.
Timeframe: Baseline and 6-12 months post intervention