This study will be conducted as a parallel-arm, open-label, randomized controlled trial (RCT) to evaluate the effectiveness and impact of the Lived Experience Communication Campaign (LECC) on cancer screening participation rates \[oral, breast and cervical cancer\] compared to the usual standard awareness campaign across selected rural population in Villupuram district, Tamil Nadu.
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Screening Participation Rate
Timeframe: 1 month after the participation
Invitation coverage in both arms
Timeframe: 6 months
Examination coverage in both arms
Timeframe: 6 months
Further assessment coverage in both arm
Timeframe: 6 months
Detection of cancers in both arms
Timeframe: 6 months
Treatment referral in both arms
Timeframe: 6 months