Partnering With WIC to Prevent Excessive Weight Gain in Pregnancy

Inclusion Criteria: * BMI ≥ 25 kg/m2 * Self-identify as African American or Hispanic * Gestational age ≤16 weeks' (measured using last menstrual period) * Philadelphia WIC participant * Willingness to receive study texts * Own a cell phone with an unlimited text messaging plan * Able to participate in light to moderate physical activity (walking) Exclusion Criteria: * Prior bariatric surgery * Pre-existing medical condition that could influence weight (e.g., diabetes, HIV, thyroid disorder, bulimia, anorexia, gallbladder disease) * Diagnosis contraindicating weight control (e.g., hyperemesis gravidarum) * Shared phone * Multiple pregnancy (e.g., twins) * Current and/or previous participant for our Temple-led obesity treatment interventions in pregnancy or the postpartum period * Serious or unstable medical or psychological conditions that, in the opinion of the PI, would compromise the subject's safety for successful participation in the study